



As we head into 2026, launching or expanding an urgent care clinic feels harder than ever.
Whether you're opening your very first center or scaling to your third location, the challenges are strikingly similar—just at different scales. Site saturation. Tighter margins. Payer delays. Hiring hurdles. And more noise than ever in the market.
So what does it really take to grow with confidence in 2026?
This fast-paced, podcast-style session breaks it down with zero fluff—and all strategy.
We’re joined by Alan Ayers, President of Urgent Care Consultants, who’s helped open and optimize over 250 urgent care centers. Together, we’ll walk through what’s working, what’s failing, and how to build clinics that actually perform—operationally and financially.
What You’ll Learn:
🏥 The current urgent care landscape—and what’s driving saturation
📍 How to make smarter, data-driven site selection decisions
⚙️ Why operational efficiency is now a survival requirement
📉 The break-even economics every operator must understand
🚪 What’s changed with digital visibility and “zero-click” patient behavior
đź§ľ How to avoid common credentialing, staffing, and capital mistakes
📣 A 90-day marketing plan designed to support real-world growth
This Session Is For:
âś… First-time urgent care founders
âś… Operators expanding to multiple locations
âś… Teams responsible for clinic growth, operations, or marketing
✅ Anyone ready to scale with clarity—not guesswork

Alan Ayers
President of Urgent Care Consultants
Alan Ayers is President of Urgent Care Consultants and a nationally recognized expert in urgent care strategy, operations, and growth. With nearly 20 years of experience, he’s consulted on over 1,000 urgent care locations across independent, PE-backed, and health system-affiliated platforms.
Previously, Alan served as CEO of Velocity Urgent Care, where he led the company’s growth from 7 to 15 locations and positioned it as a leading COVID-19 testing provider. He’s also held executive roles at Concentra and OhioHealth Urgent Care.
A prolific writer and educator, Alan is Senior Editor of The Journal of Urgent Care Medicine and co-author of The Health Care Executives’ Guide to Urgent Care and Freestanding EDs. He’s a past board member of the Urgent Care Association and a recipient of its Lifetime Membership Award.

Nick specializes in helping urgent care clinics attract new patients and grow their practices through proven digital marketing strategies. With over a decade of experience, he leverages SEO, Google Ads, PPC, and social media management to increase patient volume and reduce acquisition costs, often by half.

Michael specializes in helping urgent care clinics grow by attracting more patients and reducing acquisition costs. With a background in Information Systems and marketingand years of experience in website development and operations, he focuses on optimizing processes and implementing effective digital marketing strategies tailored to healthcare practices.
Powered By Patient Care Marketing Pros