Across urgent care clinics, one question keeps coming up: Are we tracking the right numbers or just the ones that look good?

The truth is, marketing performance is often measured by surface-level stats that don’t actually drive growth. Clicks, impressions, and followers might feel impressive, but they rarely tell the full story. In 2026, urgent care centers need clarity, not just data.

This session will help you cut through the noise and focus on what actually matters: value metrics that tie directly to patient growth and return on investment. You’ll learn how to spot vanity metrics, avoid costly distractions, and build a data strategy that supports scalable, measurable success.

Whether you’re running your own campaigns or managing an agency relationship, you’ll walk away with smarter benchmarks, a free tracking tool, and the confidence to measure what really moves your clinic forward.

What You’ll Learn:

📉 The difference between vanity metrics and value metrics and why it matters
📊 The 6 most important marketing KPIs for urgent care clinics in 2026
🔍 How to track cost per lead, patient acquisition cost, and ROI by channel
🧠 Why “more data” isn’t always better and how to focus on insights that drive decisions
💡 How to hold your team or agency accountable to real performance benchmarks